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| Image Credit: Apple |
Apple Announced iPhone 12 Lineups - Features And Details
You can now get a 5G iPhone 12 for the same price that you got an 11 last year but it will be a smaller one. The iPhone 12 Pro can shoot cinematic footage of scampering horses. And the HomePod Mini makes yelling at your kids from anywhere much easier. Even if charging your new iPhone.
iPhone 12 Lineups - Four New iPhone:
Apple diverged even farther from their singular vision for the iPhone by announcing not three, but four new iPhones. The iPhone 12, 12 Mini, 12 Pro, and 12 Pro Max. Now the iPhone 11 and iPhone 10 are, are still for sale with the 2020 iPhone SE replacing the iPhone 8 at the bottom of the product lineup. And while this isn't the most populous iPhone lineup ever, Apple was selling eight iPhone models back in 2017, it does have the widest price range of any iPhone lineup from $400, to $1,100 starting price. Apple may not have a monopoly on mobile devices, but you can see they're trying.
The Price Has Been Increased A Little More Than Before;
With that said, Apple has bumped up the price of the mainstream option, the iPhone 12. At 799, it's $50 more than the iPhone 10R's original price and $100 more than last year's iPhone 11. But, there's also a new option at the $699 price point. The iPhone 12 Mini, which is, in terms of specs, identical to the iPhone 12 but with a tiny 5.4-inch display. Now, I would make a bit of a fuss about Apple's confusing naming scheme here, since the 6.1 inches iPhone 12 doesn't qualify as a Max phone.
Now, as I see it, the reason for the iPhone 12's price bump can be attributed to two main things. One, the iPhone 11's LCD has been replaced with a higher resolution OLED display, with twice the number of pixels. And two, the addition of 5G, which can also be found throughout the entire lineup of new products. Like sure, it's also thinner and lighter. It's got this super-strong ceramic shield on the glass. And, it's got a slightly redesigned wide-angle camera with an f/1.6 aperture. Apple brought back MagSafe as a way for these new iPhones to magnetically lock onto a wireless charger or other cool accessories. Apple is good at compartmentalizing its love for USB-C. O MacBooks, it's the port of the future.
Imagine that, the real reason Apple priced the iPhone 12s as they did was because of the release of some recent Android flagships. I mean, you can't possibly sell a 6.1 inch iPhone 12 for the same price as the $699 Google Pixel 5, or a Samsung Galaxy S20 Fan Edition. The iPhone 12 Pro and Pro Max, those are not for the commoners. Because while Apple's iPhone Pro marketing was a bit of a hard sell last year.
The iPhone 12 Lineup Can Shoot Cinematic Footage:
The iPhone 12 Pros can both record 10 bit HDR video and are the first phones to support Dolby Vision HDR video recording at 4K 60 FPS. Meaning that highlights, shadows, and color should look better than ever. Then on the photo side, Apple ProRAW is the company's new proprietary unprocessed image format, that will let iPhone 12 Pro owners edit color, detail, and dynamic range natively in the Photos app. Both of the Pro models now also have a LiDAR scanner, just like this year's iPad Pro, which makes autofocus six times faster than the iPhone 11, in addition to the benefits of AR content. And while the three lens system that looks the same as the iPhone 11 Pro, the wide and telephoto cameras have gotten some subtle improvements.
Interestingly, the 12 Pro Max has a better camera system than the 12 Pro, with a 47% larger sensor on the wide camera, along with a faster aperture, which allows for an 87% improvement in low light performance.
Price-wise, this year's Pro models are starting at the same price as last year's, despite the more drastic upgrades.
iPhone New A14 Bionic Chipset & GPU Performance:
It seems like only a matter of time before James Cameron shoots his next film with the new gold iPhone. And of course, the entire lineup of iPhones is powered by the new A14 bionic, which has 40% more transistors than the vanilla A14 that was found in the recently unveiled iPad Air, and whose GPU is, according to Apple, 50% more powerful than any other smartphone's. Which they showed off by playing, "League of Legends".
Power Adapter Or Earphones:
iPhones are coming with a power adapter or earphones in the box, which is, great because, in theory, everyone already has both of those things.
USB-C To Lightning Cable:
Apple is including a cable, that is a Lightning to USB-C charging cord, which is not going to work with the USB type A wall mount that Apple went and didn't include because they figured you already had it, but then they give you a cable that doesn't work with it. So I guess that's why the 12 Pros price is the unchanged cause, they know they're gonna make an extra 20 bucks from everyone who's buying either a charger or a cable from the Apple Store. Well-played, team Apple.
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| Image Credit: Apple |
Apple Introduce New HomePod Mini:
Now we haven't even mentioned the HomePod Mini yet, which is too bad, because it's kind of cool. It's got an interesting internal design that puts the Google Nest Mini's single upward-firing driver to absolute shame. And it's U1 Chip enables some cool intelligent features, like automatically pairing in stereo with another HomePod Mini in the same room, super cool.
Apple's also adding a feature called Intercom, which lets members of a homegroup send quick messages, not only to other HomePods but any Apple device in the group. The real test of this thing though will be whether Siri has come far enough to justify getting one of these, instead of a Google Assistant or Alexa-enabled speaker. Anyway, the one bit of bad news from today is that we didn't get to see the fabled AirPods Pro Studio headphones or any reference whatsoever to an ARM-powered Mac.
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